Building trust through compelling brand documentaries
Education
8 Months
3x Followers
SS Public School had a strong reputation offline, but its Instagram didn't show it. The account had just over 1,100 followers and reels that rarely crossed 1,000 views. The school's story wasn't reaching the parents deciding where to admit their children.
We decided what to post and when, building a calendar around admissions, achievements and campus life.
Every reel was scripted before the camera came out, so each one carried a clear message.
Before each shoot, we selected the right students to appear on camera, so the content felt confident and natural.
We shot and edited everything in-house, filming seminars, annual functions and events to turn them into shareable content.
Growth
1,113 → 3,341 followers
Views
On breakout reel
Average Reel Performance
Reels jumped from ~500 views to massive engagement